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Sunday, November 12, 2006
NBC is content in its mediocrity

Tvguide is reporting that the peacock network has just picked up Studio 60 on the sunset strip for a full season. If you have been reading this blog attentively you might have noticed that I am a huge fan of this show and was amazed by its series premier with that out of the way you are going to be puzzled by this next question.

Why?

Why was this show picked up for a full season? It is doing horrible in the ratings and is losing more viewers than it is gaining viewers. Also the quality of the show is going down and the story lines are becoming even more ridiculous.

I am sure the writers on SNL don't really care about social change when they are writing each sketch.

As much as I do enjoy this show I am starting to find more reasons to dump on the show than to watch it. My relationship with this show is now based on familiarity rather than love. And that makes me sad.

I had high hopes for this program. It had everything to make it a success, a great cast, great director and an amazing screen writer. Still it managed to become self parody and on its way down the ratings toilet it became preachy.

Now back to the original question.
Why was this show picked up for another season.
I have two theories.

My first theory is that NBC is so hungry for a hit that they are willing to spend loads of money to get it. They also believe in Sorkin who has come through for them in the past. My second theory is...well it's not really a theory it's based on an actual fact. The fact is Studio 60 is actually doing very well in a very important demographic. That demographic is Adult males who earn an average of $66,000 a year. Which means we are sure to see a more Lexus commercials coupled with Apple branded products.

I hope this show can turn itself around and become something worth watching again.
I really am rooting for this show. I really am.


Oh I forgot to mention one thing...Studio 60 is getting its ass handed to them by the show What about Brain. The J.J. Abrams drama about a 30 year old who isn't married.
posted by MarcoOnMovies 6:58 PM  
 
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